Lift off (the roof) if you’re Berliners!

This slogan is used in the cooperation between Berlin Airports and the German Bundesliga football club Hertha BSC. Berlin Airports has a presence at every home game in the Olympic stadium: spectators arriving by car are directed to spaces by car park stewards with aircraft marshalling wands, wearing airport high-vis jackets.

The players run onto the pitch over a simulated runway with flashing lights, and the stadium announcements have an authentic airport atmosphere. The Berlin Airports presence is rounded off by a full page advertisement in the stadium magazine, HERTHANER, and pitch-side advertising.

3 Illustrations:

   Download Illustration Hattrick (122 KB PDF)

   Download Illustration Polieren (93 KB PDF)

   Download Illustration Rund (706 KB PDF)

Five of these illustrations are available as postcard sets from the Hertha fan shops.
Photo presentaion of stadium scenes from the 2005/2006 season: