Launch campaign of BER kicks offBerlin, 03.04.2012
During his lifetime, he travelled to more than 80 countries on all continents and was at home at airports – now Willy Brandt is welcoming the world to Berlin. The Nobel Peace Prize winner, German Chancellor and Governing Mayor of Berlin is not just the namesake of the new Berlin Brandenburg Airport Willy Brandt, he also plays a key role in the launch campaign.
The campaign comprises four strong motifs running under the motto "Willy Brandt welcomes the world" as well as a short film, which will be shown not only here on our website but also on ARD, rbb and 262 cinema screens in the capital region. The campaign will also run throughout Berlin and Brandenburg and on numerous online portals.
Prof. Dr. Rainer Schwarz, CEO of Berlin Brandenburg Airport: "We would like to use the launch campaign for the new airport – including motifs and a film – to invite the people of Berlin and Brandenburg to join us in looking forward to the opening of Berlin Brandenburg Airport Willy Brandt on 3 June."
Besides the launch campaign, the namesake will also be present at the new airport:
- The lettering "Berlin Brandenburg Airport Willy Brandt" will be visible from afar to passengers on the Departures Level of the terminal.
- A central open space in Airport City, which is in front of the terminal, will invite passengers to linger awhile. This will be called Willy Brandt Platz when the airport opens.
- And Willy Brandt will also be present in the terminal: all those interested can obtain information on the life and work of Willy Brandt at an interactive installation in the main check-in hall.