Berlin: Advance to one of Germany’s leading airports07.03.2007
Schwarz announced the following new destinations for the summer flight plan 2007: Air Berlin will be flying to Göteborg, Rimini and Münster/Osnabrück, Germanwings will include new flights to Bourgas, Mykonos, Varna and Balaton Airport, LTU to Marsa Alam, Belavia to Minsk, Air Italy is including Verona as a new destination, and Clickair has been operating flights to Barcelona since the beginning of February. EasyJet is now flying to Lisbon and Venice, Jet2.Com has included a new route to Manchester, and Norway is now including Stavanger for the first time in its flight plan. In summer, Lufthansa will begin flying to Sylt and TUIfly to Memmingen.
With an incoming percentage of 51 percent, Berlin Airports are making a considerable contribution to the tourism boom in Berlin. The German capital ranks among Europe’s most dynamically developing metropolises. Schwarz drew particular attention to three plus points at today’s press conference: “Berlin’s strengths are the central location in the heart of the new Europe, the attractiveness of Berlin as a capital and trendsetting European metropolis, as well as the construction of one of Europe’s most modern airports, which will enable us, as the only location in Europe, to build up a significant amount of new capacities”.
In view of Berlin’s central location, Berlin Airports are increasingly focussing on the countries of Eastern and Central Europe. “In the last few years, Berlin has succeeded in establishing itself as an East-West hub in the heart of the new Europe”, says Schwarz. In 2006, a total 576,000 passengers flew from Berlin to Eastern Europe. This coresponds to a market share of 12.5 percent. In summer 2007, alone 24 airlines will fly to 27 airports in Eastern Europe.
Schwarz announced that the percentage of connections in Berlin is set to considerably increase in the coming years. “For this purpose, we will improve the connections between existing routes. The new terminal in Tegel and its new main user, our home carrier Air Berlin, will provide the basis for this”, Schwarz continues.
The booking portal viaberlin.com has proven to be an effective marketing instrument for the stimulation of connecting flights. According to Schwarz, the portal, which was developed by Berlin Airports in the past year, has enjoyed a successful market launch. With the help of the booking portal, around 250,000 additional passengers were generated this past year alone. In 2007, the target is to attract 500,000 additional passengers. “We are using viaberlin.com to create a new market, whilst using already existing and future air traffic. The more attractive and the denser our network of routes, the higher the demand for this innovative product”, enthuses Schwarz.