Berlin conquers the Arabian market01.04.2007
During the three-day event, trade visitors from the Arabian tourism and aviation industry will get to know Berlin by way of presentations, workshops and press talks. This year's event will allow initial contacts established with business partners locally during the 2006 roadshow to be deepened.
"As a holiday destination, Berlin has a lot to offer tourists from Arabian countries, especially in the areas of lifestyle and shopping. Cultural events, health and wellness offerings as well as a luxury hotel business for quality conscious customers make the capital an attractive destination and Berlin's lakes and forests are always worth a visit in the ever hotter summer months", says Burkhard Kieker, Head of Marketing at Berlin Airports.
The Arabic region is currently expanding into a key hub for business and tourist traffic thanks to extensive investment, thus constituting a major growth market for Berlin Airports. Since December 2005, the Arabian airline Qatar Airways has been operating flights to and from the German capital and Doha, with connecting flights to the Middle and Far East, and to the Indian subcontinent and Africa.
This gateway to the East is to be opened up even further by operating additional intercontinental flights. Amongst other things, Berlin Airports is currently in talks with other airlines about operating new flights. These talks are already in the advanced stages.
Berlin Tourismus Marketing GmbH is relying on the growing interest in Berlin as a travel destination. For example, an increase in the number of visitors could facilitate the tedious procedure travellers from the Arabian States have to go through to obtain a visa. Since current regulations are making short-term business relations difficult, Arabian business customers, for example, prefer the market in South East Asia, as it is more easily accessible.
Berlin Airports and Berlin Tourismus Marketing GmbH will consolidate the new contacts established during the roadshow. The next opportunity to do so will be on the Arabian Travel Market. Both companies will be presenting themselves at a joint stand at the biggest tourism trade fair in the Arabic region, which is being held this year from 1–4 May in Dubai.