Campaign for viaberlin.com wins gold05.06.2007
"With viaberlin.com, Berlin Airports is offering a unique online portal for flights from, via and to Berlin", says Burkhard Kieker, Head of Marketing. "We were the first airport to start this service in January 2006. viaberlin.com enables us to successfully reach our key target group of young, highly mobile Europeans, who wish to travel at a reasonable price."
At www.viaberlin.com, travellers can put together and book flights offered by different airlines, including connecting flights in Berlin. Additional offers, such as flight connection insurance, transfer services and current cultural and event tips on Berlin round off the offer.
The award-winning films about viaberlin.com exaggerate the prejudices against European countries in a humorous way. The message the advertising spots convey: "Find out for yourself what Europe is like, fly there – with cheap flights from viaberlin.com."
Visit www.viaberlin.com and click on "Facts about Europe" to view the award-winning films.
- Responsible at Berlin Airports: Burkhard Kieker (Head of Marketing and Corporate Communications) and Anja Seugling (Corporate Branding)
- Responsible at Jung von Matt/Spree: Mathias Stiller, Wolfgang Schneider (Head of Creation); Frank Lotze (Head of Consulting); David Mously (CD Art);Jan Harbeck (CD Text) Sandra Ortmann; Timo Hillbrecht (Consulting)
- Press contact at Jung von Matt/Spree: Frank Lotze (Phone +49 30 789-560 and mail firstname.lastname@example.org)