Berlin Airports’ pioneering idea firmly established on the market

15.08.2007
Discover Berlin with viaberlin.com / New campaign for Berlin Airports’ travel booking portal
Only eighteen months after launching, viaberlin.com, Berlin Airports’ booking portal, has successfully established itself on the market. With up to 17,000 users visiting every day, the site offers a unique set of features, enabling travellers to freely combine all the flight connections and services of the airlines that fly to Berlin - from budget carriers to standard scheduled services. Travellers can choose how long they want to stay in the city. All flights can be booked in a single one-step booking process on the website www.viaberlin.com.

“Our service is chiefly used by young, internet-savvy people throughout Europe and the United States. We estimate that it brings us between 250,000 and 300,000 additional passengers per year. In Schoenefeld the number of transfer passengers has risen to more than 10 per cent,” said Burkhard Kieker, Marketing Director of Berlin Airports.

This service sees Berlin Airports blazing a trail in the New Travel segment: customers select their own flights and transfer connections with the aid of www.viaberlin.com and make all the bookings themselves. The aim of this innovative service is to allow passengers to find ideal connecting flights and give them the opportunity to stop over in one of Europe’s most vibrant and interesting cities. viaberlin.com offers a wide choice of easy-to-use booking options and packages which are offered in conjunction with the Berlin tourism marketing agency BTM.

“The cooperation between BTM and Berlin Airports on viaberlin.com is doing a lot to boost the positive growth of tourism in Berlin,” said BTM director Hanns-Peter Nerger. Users can now also book the Berlin WelcomeCard and the three-day pass for the Berlin museums on the viaberlin.com site. The welcome card entitles the holder to unlimited free travel on public transport and up to a 50% discount for many tourist attractions and cultural events. The three-day pass "SchauLUST-MuseenBERLIN" grants free admittance to over 70 museums in Berlin.

“We’ve got a whole host of new services in the pipeline and we are confident that viaberlin.com will continue to grow in importance as the number one portal for people travelling to or through Berlin,” said Burkhard Kieker, Marketing Director of Berlin Airports. Insurance coverage for transfers, transfer services, information about Berlin Airports, hotels, rental car and a wealth of information and ideas for things to do and see in Berlin round off the website’s services.

Other airports have exhibited great interest in the portal, which is available in four languages (German, English, Russian and Polish). Sales talks for portal, which was developed by Berlin Airports, are currently being held with a number of other airports, including a major European hub.

Contact
Spokesman Lars Wagner

Lars Wagner Head of the Press Office / Spokesman
Berlin Brandenburg Airport

+49 30 6091-70100 +49 30 6091-70070