Berlin Airports have the best airport advertising in the world

19.02.2008
Second consecutive Gold AdAward for Berlin Airports’ international campaign
Berlin Airports announced today that it has been awarded its second consecutive Gold AdAward for one of the adverts in the current campaign. The advert, which shows a plane standing in front of the Brandenburg Gate with the slogan “Welcome to the Heart of Europe”, won over the international jury, which comprised 300 airline managers. The Gold AdAward is presented annually by the world’s leading aviation magazine, Air Transport World (ATW), in recognition of outstanding airport advertising. The jury votes on the adverts published in the magazine. There are several categories and the Berlin Airports’ ad shot straight to first place in the “Airports” category.

“Berlin is a young, creative city – a busy, trend-setting capital and its popularity is rapidly increasing, particularly among young people,” said Burkhard Kieker, Marketing Director of Berlin Airports. “We wanted our campaign for the airports to reflect the city’s character and be truly eye-catching and memorable.”

The winning advert is one of a series in Berlin Airports’ worldwide campaign. The campaign is directed at international airlines and aims to highlight the unique advantages of Germany’s capital city: its central location at the heart of Europe and its outstanding appeal for visitors. The campaign was designed by the Berlin-based advertising agency, Jung von Matt/Spree.

Explaining their decision to award the Berlin Airports advert the gold prize, the juror stated: “The picture says it all“. The advert’s cleverness, clarity and precision are highly persuasive. The award was presented on the 18th of February 2008 in Singapore at a gala event.

Contact
Spokesman Lars Wagner

Lars Wagner Head of the Press Office / Spokesman
Berlin Brandenburg Airport

+49 30 6091-70100 +49 30 6091-70070