Scholz & Friends lands at Berlin Airports25.05.2010
Constantin Dudzik, Managing Director of Strategy at Scholz & Friends Berlin: “Berlin’s new ‘Willy Brandt’ airport is a new landmark for the city and the surrounding region, and it will also be Europe’s most modern airport. Anchoring this magnificent new airport in the hearts and minds of the people of Berlin, Brandenburg and all international visitors is quite simply the most exciting communication brief for 2011 in Berlin. We are thrilled that we have been entrusted with this strategic and creative challenge.”
The orchestrated introductory campaign, which is to generate and build enthusiasm for the new airport, will launch at the beginning of 2011. The campaign will be rolled out across all relevant media, from outdoor to print and online and will also use dialogue campaigns to give the new airport has an outstanding presence. As well as the opening campaign for the new BBI airport, the agency has also been put in charge of all commercial communications for Berlin Airports effective immediately, including the communication of new services and routes and positioning the airport as one of the top players in European aviation.
This is a brief that will not only focus on Berlin, but also on the city in an international context: Berlin is already Germany’s third-largest airport location. The construction of the BBI gives the region around Germany’s capital city its very first true international hub, as well as providing the infrastructure capacity needed to keep pace with future growth. The new airport creates the conditions required to connect Berlin even closer to the world’s networks and markets and transform it into the continent’s key east-west hub.