UP premieres in Berlin-Schönefeld30.03.2014
New EL AL brand takes off for Tel Aviv
UP ready for take-off! As of today, EL AL’s new brand UP will be flying from Berlin-Schönefeld to Tel Aviv. The fresh, young product of EL AL Israel Airlines will replace EL AL’s previous flights to and from Berlin-Schönefeld and offer up to 12 non-stop weekly flights this summer between Berlin and Israel’s Mediterranean metropolis Tel Aviv.
‘UP represents one of the biggest and most exciting challenges this year for the traditional company EL AL Israel Airlines. We are delighted that UP has decided to launch in Berlin-Schönefeld. With UP’s fresh, young concept, we are responding to the latest market trends and a growing demand for tailored tariffs and customised service offerings’, says Ben-Zion Malka, General Manager Germany & Austria, EL AL Israel Airlines.
‘We are delighted to welcome UP to Berlin and wish EL AL much success with its new brand and all the best for all future flights’, says Hartmut Mehdorn, Chief Executive Officer of Flughafen Berlin Brandenburg GmbH.
The management of EL AL Israel Airlines Germany joined Berlin-Schönefeld Airport and high-ranking guests from the Israeli Embassy, Berlin’s Jewish community and travel agency partners at a reception to celebrate UP’s maiden flight.
Background information on UP
In November 2013, Israel’s national airline EL AL premiered its latest product: UP. The brand will connect Tel Aviv with Budapest, Kiev, Prague and Larnaca via Berlin. What makes UP so attractive is its flexible, low-cost tariffs and customised service offerings. Passengers can choose between the cabin classes Economy Class and Economy Class Plus. Flights will be served by the latest B737-800 aircraft, featuring the attractive ‘cloud design’.
Passengers are free to choose between UP Basic and UP Smart tariffs.
- UP Basic – the basic tariff on which passengers pay additional fees for services such as check-in, baggage, seat reservation and in-flight refreshments – depending on their individual preferences.
- UP Smart – the tariff for holidaymakers and business travellers who prefer full service includes a wide variety of services such as check-in, baggage, free choice of seating in Economy Class Plus (according to availability at the time of booking), access to the King David Lounge in Ben Gurion Airport in Tel Aviv as well as flexible ticket conditions (changes, reimbursement).
For more information and bookings, please visit the UP website